Soon after our Election Night Show success two major events happened - The November ratings sweep was tabulated What are “sweeps”? Sweeps are time periods when television stations/networks typically schedule special programming designed to attract a larger than usual audience. The result - WWAC beat all three of the Philly UHF station in our ADI (Area of Demographic Influence). Our owners immediately heard the “ca-ching” of our cash register drawer opening. Our sales department raised our rock-bottom commercial rates to the level of our competition. This news was followed by another major kudo - The Atlantic City Press Best of South Jersey winners were announced. Headline: “WWAC Voted #1 TV Station”. And the frosting on our cake - Atlantic City Tonight was airing nationally of three cable networks - SPN, Cablevision and USA Network. Lynn and I were famous (almost our show was aired opposite Johnny Carson - but my ...
From the days of black and white live broadcasts to the digital age - a look back at the evolution of broadcast television from "behind the lens" - that led to a second career in the world of big business and new destinations. Copyright © Calvin Iszard 2022 All Rights Reserved